Denim Diaries – A/W 13 Edit at Donna Ida

Last Saturday afternoon was all about retail, The Sociable Chatterbox visited her favourite denim boutique to see the lovely Donna Ida Thornton also knows as the Jean Queen at her Chelsea outpost.

I have since I was a young girl loved to dress up and while I do enjoy days looking girlie I have a tomboy side to me too.   Jeans are without doubt my wardrobe staple.   Who is counting but at a guess I must have at least 50 pairs.  Can a girl ever have too many?

Skinnies are my favourites, leather, denim or a mix of both, bright, light, dark, floral, cord there are so many to choose from and with seasons, days of the week and occasions who needs an excuse to buy another pair..?

Donna Ida Thornton says ‘This season is very luxe, hit on one of the highlights with silk, velvet, leather or fur.  You don’t have to go top to toe but just a hint of texture will add another dimension to your outfit and keep you looking fresh and on-trend.’

J Brand, Current Elliott, Hudson, Rich & Skinny I could go on and on and on about my favourite brands but and I was inspired by the impressive new collection now available.  With Autumn setting in and the arrival of London Fashion Week I wanted to check out the new season looks and of course share my personal favourites with you.

Spoilt for choice like a kid in a candy store oh (for those with a sweet tooth) the lovely ladies at Donna Ida do have jars of sweeties on the counter, I of course was focused on the fabulous array of newly stocked labels on offer.

I fell head over heels in love with Frame Denim who are famed for bringing together LA quality denim influenced by a London fit, cut and style. The Le Luxe Skinny is a super sleek skinny I loved the jet black noir shade see Look 1.  A self confessed leather and J Brand the Clean Leather Leggings fitted to perfection and are timeless see Look 2.  Last but by now means least I just couldn’t resist French brand La Prestic Ouiston collection and adored the Panther Trench Dehors see Look 3 bang on trend for the season ahead.

I had took the opportunity to put together three different looks; one for Monday Movies, Saturday Night and Sunday Brunch.  Hope you like them!

Monday Movies
Monday Movies

Look 1

Markus Lupfer, Snake Knitwear, Red/Camel £250

Frame Le Colour, Rip Skinny, Film Noir £215

Saturday Night
Saturday Night

Look 2

Pyrus Orion Blouse Geo Print £125

IDA Be Bianca Fur Coat Latte £950

J Brand Clean Leather Legging Black £850

Sunday Brunch
Sunday Brunch

Look 3

La Prestic Ouiston Panther Trench Dehors Silk £605

Zoe Karssen New York Black Tee £60

Frame De Jeanne Skinny Fairfax Deluxe £210

All of the above and more are available at Donna Ida stores located in Belgravia, Chelsea, Guilford and Westfield or online at

For help or expert advice on choosing the right jeans for you check out

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